It’s tricky in communication because at times, it’s not just the exchange of words but also the exchange of feelings or “vibes” around those words. It’s part of the “non verbals”.
When we call people out with frustration or disapproval, their feeling minds may get defensive and counter attack. Their feeling mind may say, I am not a bad person. You are. This may escalate into a non productive lose lose situation.
When we are able to acknowledge their position with “holding space” for their thoughts and feelings, then we are more able to explore with them an alternative position, and a shift may occur or at least, a seed is planted.